I'm an editor and content strategist/consultant with over a decade's experience writing and editing for the web, managing editorial teams, and launching and running sites for well-known media and tech brands. Whether your content project involves text, visual elements, video, audio, or a mix, you'll need an experienced, audience-focused, highly-organized editor with her finger on the pulse of the web to help you create and execute your content strategy and get the results you want.

Many clients hire me to be a "second brain" — to apply my well-honed expertise, extreme focus, and organizational skills to projects that they want to execute or finish, but can't find the time. Others hire me to audit their content (or content needs) and create and/or execute an audience-focused editorial calendar. Others hire me to ghostwrite thought leadership essays for LinkedIn, Medium, etc. My clients have diverse needs, but one thing in common: they hire me again and again!

I work directly with companies and as a part of agency teams, and I love to collaborate.

Recent Clients

Media clients include:

Hearst (Elle.com + MarieClaire.com), Mashable, Gothamist, and Scholastic

Agency clients include:

Gyrate Media (Verizon + Brandless) and Verrah (e-commerce and B2B software startups)

Brand clients include:

Invoxia, Shutterstock

Testimonials

Sample Projects + ServicES

  • I led a two-year content project for a Fortune 20 tech company, creating and managing the editorial calendar, hiring the perfect writers, and ushering hundreds of stories from idea to published piece.

  • I served as interim Executive Editor at Elle.com for three months, and interim Senior Editor for another three months.

  • I edited and optimized stories for a major media site for awards consideration.

  • I led a project creating over 50 pieces of content (video, interviews, recipes, tutorials) for a buzzy e-commerce startup.

  • I ghostwrote a 10-part thought leadership/futurist series for executives at a major tech company.

  • I wrote commerce copy for the launch of a major AI/IoT product, including website, Amazon, package, and CES copy.

  • I served as interim head of the commerce for a popular millennial-focused website through two Prime Days and Black Friday/Cyber Monday.

  • I interview high-profile and fascinating people for Verrah's monthly newsletter.

...and much, much more.


Background

In the early aughts, I moved to New York City to "start a 'zine," and ended up starting a blog, back when blogs were new. My comedy-focused blogging quickly led to an internship at Gawker and a full-time job as a staff writer at Comedy Central. From there, I co-founded the humor/entertainment site Videogum.com, launched and re-launched sites for Viacom and Yahoo!, wrote thousands of blog posts for sites like Vulture and Jezebel, and served as Editorial Director of Digital at Tribeca Enterprises, which includes the Tribeca Film Festival and Tribeca Digital Studios. In 2014, I decided to become a freelance editor and web editorial consultant full-time, and I love what I do.

Journalism/Writing

My writing has appeared in such outlets as GQ, Elle.com, The Awl, The Hairpin, Gothamist, Jezebel, Vulture, and NY Mag's Daily Intel, among many others.

Though most of my work lately has been in the background as an editor/consultant/ghostwriter, I still write under my own byline sometimes. Here are a few of my recent clips:

The Beginners Guide to Losing Your Parent - Medium.com six-part commissioned series, 2018
I Faked Speaking in Tongues - The Awl, December 26, 2017
The Almost-Life of Lindsay Rocketship - The Awl, December 28, 2016
12 of My Open Tabs This Week - Elle.com, July 8, 2016
How to Pretend You're 25 - Elle.com, May 17, 2016
7 Unexpected Ways to Beat Winter Depression - Elle.com, January 12, 2016
Extended - The Awl, December 23, 2015
13 Things You'll Learn While Floating in NYC's New Sensory Deprivation Pods - Gothamist, July 28, 2015 

Think I can help with your editorial/content project? I'd love to chat.